2021 Consumer Retail Trends Report

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand that they need to have a healthy amount of hesitation along the way. How consumers see retail and ecommerce has shifted with the new landscape.

There’s no surprise that digital adoption was the star of 2020. This newfound comfort level with blended experiences opened the door to the virtual world in ways we haven’t seen before. With adoption comes new conflict and struggles against what used to be societal norms. The world we live in hasn’t changed drastically, but consumers’ views on parts of it have shifted or become more concrete. Income inequality, health and safety, privacy, and sustainability area few of the subjects where trend dichotomies have started to form. All of these culminate together to create consumers’ healthy hesitation.

Consumers want to ensure that as the year progresses, they are protecting  themselves, their families, their health, and their finances, while maintaining connection and equality.

Let’s dive into the state of these retail trends and see where they are taking us.