Solution Overview

With centralised access to insights, clinics across Australia leverage customer trends to

augment business expansion.

The Challenge

The business embarked on a major expansion, having acquired businesses across Australia and New Zealand. While this increased efficiencies for the organisation, it also led to data being stored within a mix of third-party applications.

This made it difficult and costly to access data for transformation and modelling, creating a delay in applying data-backed insights to drive business outcomes. Additionally, there was limited ability to assign ownership and responsibility for data accuracy, resulting in a lack of trust.

“A common challenge during business growth, particularly through acquisition, is the accumulation of information systems and data sources. This can render data-driven insights ineffective because they’re out of date by the time they’re made available to the business. It can also cause fragmented customer experiences and create more entry points for cyber-criminals.

 

These are avoidable headaches because technology exists that can centralise data and enable meaningful insights to make a real difference for leaders, staff and customers.”

 

– Tony Butler, Managing Director, Decision Inc. Australia

The business decided to centralise its data to ensure the availability of reliable and up-to-date information to support decision-making. The organisation wanted to leverage automation to save time and sought a modern data platform solution that would provide timely access to insights as well as meet government regulations.

It made clear its desire for a solution that could scale as the business grew and accommodate the integration of new technologies.

The Solution

The organisation turned to Decision Inc. Australia to centralise its financial, operational, customer and compliance data with Microsoft Azure Cloud. 

Azure’s strict data governance credentials provided assurance around data security, a key concern in the climate of escalating data breaches.

Once the transition was complete, employees were able to visualise information from various sources in one place, without having to manually gather and transfer data.

“Once developed and tested, our team oversaw the platform go-live, and provided technical training to the main administrators of the solution. This meant the business had the skills in-house to fix issues as they arose, along with support from our local team as they familiarised themselves with the platform,” Butler said.

The Outcome

Since implementation, the business has had access to a consolidated, centralised store of its current and historical data across sites. While clinics can continue to use their various point-of-sale applications, the management team can see a consolidated view of this data and extract business insights to hone strategies.

“This consolidated view has enabled daily sales and inventory reporting at clinic, region and state-based levels,” said Butler. “Access to this data can and has supported dynamic marketing and promotional campaigns, enabled balancing and liability recognition for pre-paid packaged services or gift vouchers, and enabled a financial management process for cross brand and clinic gift card redemption.”

 The business is now confident to continually ask for more from the platform, regularly considering how to augment the datasets with new feeds or views.  

 Another addition to the platform since implementation has seen the business layering up the complexity of their customer engagement analysis with requests for data views to support the identification of clients who have used services but not continued with the recommended follow-up visits.

 The organisation now has a deeper understanding of consumer behavioural patterns, booking and recurring treatment trends.

 “Having trust in data quality ensures businesses are able to make genuine data-driven decisions about their business going forward,” said Butler. “The client now has a scalable data platform that will adapt with them as the business grows, with a long-term data strategy in place to drive their business on the road to progress.”

ABOUT DECISION INC. AUSTRALIA

We’re a leading independent AI, data and analytics consultancy where your business’s digital transformation becomes our mission. In a world teeming with change, we stand out by not just navigating the future but creating it. Our story isn’t just about technology; it’s about forging paths where others see obstacles.

With a blend of innovation, expertise, and a deep understanding of the digital landscape, we transform challenges into opportunities, guiding businesses toward unparalleled growth and success.

As seen in The Australian Financial Review, The Weekend Australian and The Canberra Times we serve the community and industry and believe great data and analytics expertise will underpin economic recovery and prosperity. We are proudly carbon neutral and Great Place to Work certified. You can read about our mission to achieve carbon neutrality here.

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